By Diplomacy Journal Lee Kap-soo Hyundai Motor Group showcased its position as a global leader in hydrogen at the World Hydrogen Summit 2025 in Rotterdam, Netherlands, May 20-22. The group took part in both the exhibition and high-level Roundtable to share its latest hydrogen initiatives and drive industry dialogue. At the Summit’s Korean Pavilion - organized in collaboration with H2KOREA, a key coalition of hydrogen industry stakeholders - the group highlighted the global advancement of hydrogen technology. The Pavilion also featured contributions from KOTRA and Doosan Fuel Cell. The group hi
By Diplomacy Journal Lee Kap-soo Hyundai Motor Group and the University of Oxford held an opening ceremony for the Oxford-Hyundai Motor Group Foresight Centre at Oxford’s historic Convocation House on July 8 to mark a new partnership between the two organizations. Based at Saïd Business School, the Foresight Centre will support exploring the Group’s long-term vision and strategic direction. It will strengthen the Group’s ability to proactively shape the future and identify critical focus points to address future geopolitical shifts and risks in advance. The Centre will conduct innovative resea
By Diplomacy Journal Lee Kap-soo Hyundai Motor Company and Kia Corporation unveiled the ‘Active Air Skirt’ (AAS) technology on Jan. 23 that minimizes the aerodynamic resistance generated during high-speed driving, effectively improving the driving range and driving stability of electric vehicles (EVs). AAS is a technology that controls the flow of air entering through the lower part of the bumper and effectively controls the turbulence generated around the vehicle wheels by operating variably according to the vehicle speed during high-speed driving. In the EV era, competition to secure a bette