By Diplomacy Journal Lee Kap-soo

Hyundai Motor Group showcased its position as a global leader in hydrogen at the World Hydrogen Summit 2025 in Rotterdam, Netherlands, May 20-22. The group took part in both the exhibition and high-level Roundtable to share its latest hydrogen initiatives and drive industry dialogue.

At the Summit’s Korean Pavilion - organized in collaboration with H2KOREA, a key coalition of hydrogen industry stakeholders - the group highlighted the global advancement of hydrogen technology.

The Pavilion also featured contributions from KOTRA and Doosan Fuel Cell. The group highlighted its hydrogen value chain business under its dedicated HTWO hydrogen brand, with a focus on port decarbonization that aligns with the Port of Rotterdam’s sustainability goals.

Demonstrating its technological leadership in hydrogen energy, the group also presented its fuel cell technologies used in trucks, buses, forklifts and trams. The exhibit’s centerpiece is a diorama of a hydrogen-powered society, featuring a hydrogen-powered generator and tram, underscoring the transformative potential of hydrogen energy and offering a glimpse into the collaborative ecosystem being built through its dedicated hydrogen brand, HTWO.

“Hyundai Motor Group is committed to its longstanding vision of developing and expanding the hydrogen value chain and driving the transition to a decarbonized future,” said Jaehoon Chang, Vice Chair, Hyundai Motor Group. “Building a hydrogen ecosystem requires strong partnerships between governments and industry. We will work with global partners and harness our full capabilities across the hydrogen value chain to accelerate the adoption of a hydrogen-powered society.”