By Diplomacy Journal Lee Kap-soo Samsung Electronics introduced the new Sound Tower (ST50F and ST40F models), its latest innovation in portable audio on Sept. 3. Built for large gatherings, these new models combine advanced acoustic technology with a dynamic, modern design to deliver an immersive party experience through both light and sound. “The new Sound Tower sets a new standard in how consumers experience entertainment in both indoor and outdoor settings,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With customizable lighting effects and
By Diplomacy Journal Lee Kap-soo The appliance innovation legacy of Samsung Electronics extends from microwave ovens with TVs and talking refrigerators to IoT-enabled refrigerators. These appliances have steadily evolved into today’s Bespoke AI lineup — products that understand users and provide personalized solutions. Under the theme “AI Home: Future Living, Now,” Samsung will present an advanced AI Home experience1 at IFA 2025, Europe’s largest home appliance exhibition, taking place in Berlin from September 5-9. As the event draws nearer, Samsung Newsroom is taking a closer look at the comp