Business Samsung celebrates 40 years of appliance innovation at IFA 2025
By Diplomacy Journal Lee Kap-soo The appliance innovation legacy of Samsung Electronics extends from microwave ovens with TVs and talking refrigerators to IoT-enabled refrigerators. These appliances have steadily evolved into today’s Bespoke AI lineup — products that understand users and provide personalized solutions. Under the theme “AI Home: Future Living, Now,” Samsung will present an advanced AI Home experience1 at IFA 2025, Europe’s largest home appliance exhibition, taking place in Berlin from September 5-9. As the event draws nearer, Samsung Newsroom is taking a closer look at the comp