By Diplomacy Journal Lee Kap-soo

Samsung Electronics announced on Nov. 19 that it has supplied more than 6,000 hospitality TVs and Smart Signage displays to Royal Caribbean`s Star of the Seas, the world’s best family vacation.

The installation spans guest cabins, crew quarters and public areas — including lounges and theaters. This collaboration marks the latest milestone in a longstanding partnership, with Samsung serving as Royal Caribbean’s official display technology provider across the vacation brand`s fleet over 21 years.

Completing its maiden voyage from Port Canaveral, Florida, in August 2025, Star of the Seas is the second ship in Royal Caribbean’s Icon-class series of cruise ships.

Designed specifically for commercial environments, Samsung’s Crystal UHD Hospitality TVs (HBU8000 model) have been installed in guest cabins aboard Star of the Seas. Through Samsung’s Dynamic Crystal Color technology — which is capable of displaying over one billion colors — the TVs deliver 4K UHD resolution and lifelike, accurate color, ensuring that each guest enjoys clear, vibrant picture quality and an engaging viewing experience throughout their voyage.

Each in-room TV also serves as a central information hub that shares a welcome message personalized for each guest, daily activity schedules, destination information and weather and emergency updates, while also offering the ability to revisit onboard programs and announcements at the user’s convenience.

The ultra-slim UHD Smart Signage QMC series is also featured onboard, providing high-resolution content in public areas while maximizing space efficiency.