By Diplomacy Journal Lee Kap-soo

LG Electronics announced a new multi-year deal with the National Gallery in London to become the institution’s Modern and Contemporary Art Partner on Sept. 17.

As part of this role, LG will support the National Gallery’s current and upcoming projects with leading artists, continuing its rich artistic tradition. The National Gallery is committed to presenting contemporary art in dynamic conversation with the historic collection through its artist residencies, artist conversations and artist commissions.

The new partnership with the National Gallery builds on LG’s long-standing collaboration with the art world. Through LG OLED ART, the company continues to champion artists and cultural institutions at the intersection of art and technology, creating new ways to experience creativity in the digital age.

This year LG celebrates four years as Global Partner of Frieze, where it has worked with world-class talent to showcase work at shows in Los Angeles, London, New York and Seoul – including Park Seo‑Bo in Seoul this month and Suh Do-ho in London next month.

Established in 1824, the National Gallery has served to bring people and art together for more than 200 years with its collection of more than 2,400 pieces spanning from the 13th. In 2024, the world-leading institution welcomed 4.7 million visitors to the National Gallery collection and in recent years has grown its digital and social media reach to more than 295 million art lovers.

“We are proud to support the National Gallery at this transformative juncture, where modern and contemporary art meet the digital frontier,” said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company.