By Diplomacy Journal Lee Kap-soo

Samsung Electronics today announced it will be unveiling its latest laundry innovations at IFA 2025 in Berlin, including the new Bespoke AI Washer with A-65% energy efficiency and the second-generation Bespoke AI Laundry Combo.

These new models demonstrate Samsung’s ongoing commitment to delivering energy savings, intelligent features and stylish designs that align with the evolving needs of users around the world.

“With the new A-65% washer, Samsung has pushed the boundaries of convenience and energy efficiency once again,” said Jeong Seung Moon, EVP and Head of the R&D Team, Digital Appliances (DA) Business at Samsung Electronics.

“With AI-driven features like the new AI Wash+, practical hardware upgrades and a wider choice of design options, we aim to deliver personalized experiences that reduce effort and maximize satisfaction.”

Following the A-55% Bespoke AI Washer introduced at IFA 2024, Samsung will unveil its new A-65% washer, which consumes 65% less energy than the minimum energy efficiency requirements for a Class A rating in the European market.

This elevated performance is achieved through enhanced motor efficiency and refined washing and circulation algorithms.
The new washer also features the enhanced AI Wash+, which now intelligently adapts to an expanded range of fabric types, including outdoor wear and denim. By detecting the weight, soiling level and fabric type, AI Wash+ automatically adjusts the amount of water and detergent, along with the wash time to deliver optimal results.