By Diplomacy Journal Lee Kap-soo

Kia Corporation is collaborating with Disney to create a unique experience that brings beloved characters from the studio’s most iconic entertainment brands into Kia vehicles, the company said on Nov. 10.

Available on models equipped with the Connected Car Navigation Cockpit (ccNC) based infotainment system, the new themes offer a wide range of immersive experiences inspired by the worlds of Disney, Pixar, Marvel, National Geographic, and Star Wars.

From The Lion King and Toy Story to The Avengers and The Mandalorian, these themes transform the interior into a visually rich environment, creating powerful shared moments and emotional connections for drivers and passengers alike.

“This collaboration with Disney represents a ground-breaking use of our digital and over-the-air systems to allow owners to customize not just the appearance, but the personality of their vehicles with the art of characters from some of the most beloved cinematic worlds ever created,” said Charles Ryu, Senior Vice President and Head of Kia’s Global Brand & CX Division.

“Kia aims to establish itself as the industry’s most approachable mobility brand both through its innovative product design and the advanced use of smart technology.”

From start-up to arrival, each theme integrates distinctive graphics and design elements across the ccNC, offering moments of joy, nostalgia, and connection for fans of all ages. The result is an emotionally engaging journey that lets fans experience artwork of their favorite Disney characters in a new and immersive way.

Themes featuring Marvel's Avengers, Disney's Mickey & Friends, and Pixar's Toy Story are among the first to roll out, with approximately 30 themes scheduled to launch by 2026. The Kia Connect store will host a dedicated Disney section, where users can access the available themes. A specially curated Disney promotion page will offer fans opportunities to engage through related events and campaigns.